Apple se je v 90-ih kot kaže poskušal tudi na trgu superg. Te na žalost nikoli niso prišle v prodajo so pa jih dobili njihovi zaposleni.
Besedilo, ki ga je objavil eden od komentatorjev na Reddit.com je škoda prevajati gre pa takole:
Today, I’m glad to announce this amazing new product. It’s going to change the way we think about walking. In fact it’s so amazing, you already want one. It’s the iSneaker. We’ve taken the concept of footwear and improved upon the basic idea by making it white and adding the Apple logo. And look, you can tie your laces just like before, no modifications necessary. This iSneaker will fit right into your life with absolutely no effort on your part. All we’re asking is for you to join our family. The Apple family.
Welcome to the evolution of footwear and the first step into a better world.